A membership site can be an effective way of generating a recurring income online. These private sites are open only to members, with exclusive content intended for them as well as the ability to interact with one another, usually through discussion forums. You earn a recurring income through the fees members pay.
Of course, it goes without saying that creating a successful and profitable membership site is not easy. In fact, there are probably more successes than failures. Here are five tips on how your membership site can become profitable.
Start by identifying your niche
The most successful membership sites are those that appeal to a loyal audience with a specific shared interest, not those that are trying to attract as many people as possible. Even if this audience is relatively small, they are likely to remain members of your site as long as you keep providing them with content they like and can use, in addition to providing a place where they can interact with like-minded people.
The niche your membership site occupies should be one that you are personally interested in and feel passionate about. This ensures that you will be able to create a site that attracts loyal members.
Charge reasonable membership fees
The membership fee that you charge should be high enough that it lets you generate sufficient income but low enough that people can join on a whim. In fact, you might consider providing a free trial period before starting to charge membership fees.
Create an environment on the site that encourages people to interact
Since one of the reasons why people sign up for a membership site is to be able to interact with others who have the same interest, you should ensure that the environment on your site is welcoming. For instance, you should weed out members who post abusive comments on the site or pick arguments with other members. You should also have regular interaction with your members, i.e. by posting topics for discussion.
Make sure that you are always posting new content on the site
While regularly generating new content can be time-consuming and difficult, doing so is one of the keys to the success of your site. After all, fresh content is also one of the major draws of a membership site. Try to put in new content at least once a week. You can even “curate” content from other sites, i.e. posting videos and links to articles that you think would be of interest to your members.
Use the right platform
Unless you are knowledgeable about coding, you should avoid using platforms that are too complicated to use. There are many user-friendly membership management platforms that are available at an affordable price, such as Constant Continuity, which offers a wide range of useful features with drag-and-drop interfaces, as well as packages that allow you to pay for just the level of service that you need. These platforms usually have free trial periods so you can test them out to see if they suit your needs before you sign up for a package.